Eventbrite
Eventbrite partnered with Instrument to transform its consumer app, making every step—from discovery to the experience—more joyful.
Making event discovery on Eventbrite as exciting as the experience itself.
Armed with the insight that 95% of young adults want to connect their online passions to real-world experiences, we embarked on a 25-week journey to reimagine Eventbrite’s app.
Our work included developing new UX flows, designing fresh UI screens, and creating a scalable design system, all while rapidly prototyping to bring the vision to life.
The result? A more intuitive and personalized event discovery experience, where users can easily explore recommendations, browse curated lists, and connect with friends—making the search for the next adventure as thrilling as the event itself. Launched alongside Eventbrite's new brand identity, this end-to-end brand experience brings to life the vision of connecting people through live experiences, adding more joy to every step of discovering and sharing these moments—while staying true to its mission.
Our refreshed app is designed to make every step of the event journey more intuitive and joyful. By reimagining the design and user journey, we've created something that truly reflects the energy and excitement of live experiences. Thanks to the team at Instrument, we’ve brought this vision to life with our community’s needs at the core, making it easier than ever to discover and connect with events that matter.
Our Role
STRATEGY
- UX Strategy
- Information Architecture
- Content Strategy
DESIGN
- UI/UX Design
- Art Direction
- Visual Design
- Creative Direction
- Motion Design
- Prototyping