Google Horizon
We partnered with Google to create a series of installations showcasing the power of Google Cloud in unexpected ways. They debuted at Horizon, an event for Fortune 100 executives at the Old Mint in San Francisco.
Data in motion
The unexpected creativity hidden within Google Sheets emerged through a one-of-a-kind animated data visualization within a Sheet, updating in real time. We created a framework to animate business trends utilizing the tools available within sheets, and displayed it on a 20-foot-wide LED wall in the entry hallway.
ASCII Mirrors
We invited visitors to literally see themselves with Google, in mirrors built with Google Docs. Each mirror captured an image from a webcam, converted the image into ASCII text, and pasted the text into a live Google Doc in real time. We designed and programmed an ambient state for each mirror, featuring famous inventors, technologists, and artists.
Instrument has a special way of making complex technology feel impossibly simple. Their combination of wild creativity and technical expertise is one of our favorite secret weapons.
Query It!
The Old Mint’s basement vaults offered a perfect location for Query It!, our popular trivia game powered by BigQuery, Google’s Big Data analytics platform. Specifically for the Horizon event, we integrated a room-scale LED light show and special business-focused databases.
Emotobooth
We showcased Google’s powerful image recognition technology with Emotobooth, a photo booth that uses Cloud Vision API to detect the emotions of guests via their facial expressions.
Our Roles
Engineering
- Technical Strategy
- Prototyping
- Interactive Installation
- Outeractive
- Systems Architecture
- Front-end Development
- Back-end Development
Strategy
- UX Strategy
- Content Strategy
- Brand Strategy
Content
- Copywriting
- Photography Direction
Design
- UI Design
- UX Design
- Art Direction
- Visual Design
- Creative Direction