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Levi's Commuter

HomeworkLevi's Commuter

We led the digital campaign for the second year in a row for Levi's Commuter, a product line geared toward the urban cyclist, with a grassroots approach to creating and sharing content.

A group of cyclists organizing with their custom modified bicycles.
Screenshots of Levi's VSCO webpages.

We found photographers globally to produce content in collaboration with VSCO, content that surfaced as the most engaging creative across all Levi’s channels.

Four mobile devices showing the breadth of campaign work we provided Levi's.
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  • Cyclists gather under a dark underpass.
  • A cyclist riding through an urban area at a relaxed pace.
  • A cyclist jets out of an alleyway onto the sidewalk.
  • Two bicycles leaning against a building on a steep hill.
  • A cyclist walking with their bike in hand.
  • A parked cyclist is chatting on the phone. He bike is modified with three wheels and a black box of loud speakers.
  • Photograph of cyclists feet as they accelerate.
  • A cyclist relaxes at the park with their bags, hat, and bike resting next to them.

In 2014, we established direct relationships with an even larger network of new photographers, many of whom we found using last year's campaign hashtag. This year's stories were told by filming icons and were carried on social by influential photographers who documented the icons with exclusive VSCO Journals. 

A man leans forward on his parked bicycle.

Our Roles

Strategy

  • UX Strategy
  • Content Strategy
  • Brand Strategy
  • Communications Strategy
  • Campaign Strategy
  • Social Strategy
  • Analytics

Content

  • Scriptwriting
  • Copywriting
  • Photography Direction
  • Photography Production
  • Live Action Direction
  • Live Action Production
  • Post Production

Design

  • UI/UX Design
  • Visual Design
  • Creative Direction
  • Motion Design
  • Illustration

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