Our Approach

Procore’s brand needed to be as grounded in construction as the product itself. To get there, we immersed ourselves in their world—conducting in-depth stakeholder interviews, diving into industry research, and visiting an active construction site to understand the business from the inside out.


This deep dive revealed a key truth: Procore’s firsthand knowledge of its users and relentless commitment to their needs drive the technology shaping the future of construction. That insight became the foundation of a new brand platform—positioning Procore as both an industry leader and a trusted partner.

Building the system

Procore’s wordmark carried strong industry equity, so instead of replacing it, we reinforced it—creating a visual world around it.

At the heart of the redesign was Procore Sans, a custom typeface that embodies the bold, sturdy presence of construction with a refreshingly modern tech edge.

From there, we built a refined visual identity system where every element balances modernity and humanity—rigid grid systems meet earthy textures, fluid type expressions, and dynamic motion, reflecting both the structure and spirit of the industry.

Creating an Enduring Platform

For Procore’s brand to stand the test of time, it needed more than just a new look—it needed a strategic foundation. As the essential connector for collaboration and teamwork on job sites worldwide, Procore isn’t just supporting construction—it’s championing it as a vital public service.

This thinking led to Build Together, the brand’s new platform and tagline. More than just words, Build Together became the foundation for storytelling, culminating in a campaign that embodied the industry’s grit, resilience, and determination. The campaign underscored that Procore and its customers are built different.