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Breaking news, insights, and articles.
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12 Minutes
2023 Transparency Report
article
5 minutes
Let’s Get to the Point: Playing With AI Part 4:
Transforming data into personalized, actionable insights with an AI-driven prototype.
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6 minutes
When B2B Know-How Meets B2C Craft:
How to keep the human factor central to your B2B marketing without sacrificing efficiency.
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6 minutes
Your Content Made Yours: Playing With AI Part 3:
Reimagining content discovery and the process behind it with our prototype.
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5 minutes
Unlikely Ideas from Likely Sources: Playing With AI Part 2:
Empowering process, ideation, and imagination with our latest prototype.
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7 minutes
The AI Prototype That Can Level Up Your Interests: Playing with AI Part 1:
Explore how our innovation team built a generative-AI prototype to redefine personalization.
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10 minutes
The Paradox of Guidelines:
Director of AI Research & Development Mike Creighton explores how a multi-modal large language model can check visual assets against brand guidelines.
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2 Minutes
Black Visions:
Archive the Future
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5 Minutes
Charting Our Next Chapter:
Updates to Executive Leadership and Beyond
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10 Minutes
Where Experimentation Meets Intentionality:
Our Takeaways from CES 2024
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7 Minutes
The Future of Content and Experience at Instrument:
How we’re shaping our organization to keep our clients ahead
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5 minutes
From Old to Bold:
Instrument Rebrand Signals Energetic Shift
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1 Minute
Soda Speaks:
Nishat Akhtar Speaks at SXSW on the Future of AI in Creative
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10 minutes
Embracing Generative AI:
A Responsible Approach
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5 minutes
Instrument Nominated for Two Webby Awards
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3 minutes
Instrument Named Among World's Most Innovative Companies in Design
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10 minutes
What We're Reading: Our Fall '22 Book Club Picks
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2 Minutes
Instrument and BankBlackUSA Honored in Innovation by Design Awards
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12 minutes
2022 Transparency Report
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3 minutes
Instrument Recognized as a Best Workplace for Women Innovators
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3 minutes
Rooted in Learning:
Inside AllCo AllDay
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5 minutes
The Experience of Brands in the Real World (and beyond).
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3 minutes
Mapping Dominant Image Colors in Javascript
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10 Minutes
Automating Bumblebee Identification with Machine Learning
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5 minutes
Are We Closer To The Truth?
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10 minutes
Human Development 2.0
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5 minutes
Collaborative Beats with ARKit
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5 minutes
Strangers in a Strange Land
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5 minutes
Mission to TensorFlow World
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5 minutes
Body Detection with Computer Vision
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5 minutes
Just How Practical Are Starter Kits?
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4 minutes
My Storytime:
Voice UI and State Management
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10 minutes
Using our Superpower for Good
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5 minutes
People Before Product:
A Consumer–First Approach to Content Strategy
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3 minutes
The 1-2 Punch Every Creative Agency Needs